Some players like to try to game the auction house to make gold by buying things for low prices and crafting them into more valuable things, or simply reselling them at higher prices. You can also use large amounts of gold to buy special luxury items like very expensive vendor mounts that carry portable auction houses and repair vendors. Sometimes you can find special mounts that were exclusive to the Warcraft collectible trading card game that was discontinued in 2013, though many of the most desirable ones, like the Spectral Tiger and the Giant Rooster, are very rarely sold on most servers, and go for the maximum price of 10 million gold.
In 2015, Blizzard started letting players buy gold from each other using WoW Tokens, to try to control the process and mitigate damage. “Time is money, friend — but sometimes one is harder to come by than the other,” Blizzard says on the official page. “Now World of Warcraft players can use the WoW Token in exchange for game time or Battle.net Balance!”
The community was apparently frustrated with Blizzard for a lack of communication concerning the issue, but it looks like that was due to the fact that their heads were down as they worked to understand the problem. It was explained that they didn't want to just roll out a quick bandage, as that would likely cause unforeseen issues down the road. Instead, they're crunching the numbers and digging into the code in the hopes of discovering a legitimate source of the problem.
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