In 2015, Blizzard started letting players buy gold from each other using WoW Tokens, to try to control the process and mitigate damage. “Time is money, friend — but sometimes one is harder to come by than the other,” Blizzard says on the official page. “Now World of Warcraft players can use the WoW Token in exchange for game time or Battle.net Balance!”
A: We chose to go with the subscription-based model instead of that approach. We've taken the approach that we want players to feel like it's a level playing field once they're in WoW. Outside resources don't play into it -- no gold buying, etc. We take a hard line stance against it. What you get out of microtransactions is kind of the same thing and I think our player base would feel betrayed by it. I think that's something else you have to decide on up-front instead of implementing later.
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As the gold price of a $20 token falls, more people with gold are willing to convert it into tokens, and fewer people with money are willing to buy gold at that rate. As the gold price rises, the value of the token begins to exceed the value of the time spent accumulating the gold for some market participants and they stop selling their gold. Meanwhile, other people with cash are enticed to enter the market because of the high amount of gold they can get for their tokens.