War Mode, enabled and disabled in Stormwind, gives 15% bonus experience for quests and kills in any zone. whether you're a fan of pvp or not, this might be smart to turn on as Alliance starts on Kul'Tiras and the Horde are on Zandalar. Most horde are going to only be on our island for max level world quests. If you dont like PvP, my advice would be to turn Warmode on for the first few levels, then disable it around 112.
The WoW token is very simple: You pay Blizzard $20 for a token, and then you can sell the token on the in-game auction house. A player with gold can buy a token and redeem it for a month of WoW subscription time or for $15 of Battle.net balance, which is like a gift card credit that can be redeemed in WoW or other Blizzard games such as Hearthstone and Overwatch. You get their gold; they get your cash, or at least most of it.
The recruit also grants the recruiter levels, with the latter gaining one level for every two levels the recruit gains. There are a lot of rules and restrictions to that, however. It all basically boils down to leveling alternate characters together. The recruiter can even earn epic mounts and battle pets if you stick with the game for a couple months.
Ever since Blizzard introduced the WoW Token, World of Warcraft's in-game gold has had a more direct comparison to real-world markets. WoW tokens can be bought with real money ($20) and then sold on the World of Warcraft auction house for gold. Players who buy a WoW token with gold get to redeem it for $15 on their Blizzard account, which is equal to one month of WoW playtime.
Heirlooms. At the bare minimum you make sure all the armor pieces upgraded to 110, since this is the lion's share of your experience increase. Neck and Ring upgrades are secondary, but still important due to being able to enchant them. Trinkets can't be enchanted, but you'll want them at max as well, if only to save time by not having to worry about replacing them as you level.
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Congratulations on reaching Level 120! There are a myriad of new things to do. The first thing you should do is head to your faction hub ship where you have been doing your mission table quests and footholds to pick up and complete the quests necessary to unlock World Quests. World Quests will provide you an opportunity to grind reputation levels, acquire gear, and gather Azerite. There are tons of new things to do that we will cover in our Level 120 Battle Guide found here: Level 120 Battle Guide