Enchants. I honestly wasn't 100% certain which enchants were best, since scaling has screwed up a lot of things. IMO, just pick the enchant for each armor slot that has the highest bonus without level restrictions. The exception is that you'll definitely want Mark of the Hidden Satyr for your neck piece, and probably Elemental Force for your weapon. Both of these proc consistently and strongly across all levels.
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Most heirlooms only work in a limited level range in their default form and must be upgraded to work at higher levels. That costs gold, and you’ll need around 30,000 gold to outfit yourself with a fully upgraded set (counting only those that give you bonus experience). You may need to spend some time on a boosted character to acquire the gold you need to outfit another character with heirlooms, but it’s well worth the effort.
Gold sellers would steal players’ account information using keylogging malware and phishing scams, so they could strip characters and harvest everything of value. They used stolen accounts and the accounts of players who had paid for “power leveling” services to “bot” for resources, using automated cheat programs to harvest resources that they could quickly liquidate on the in-game auction house. This caused the price for traded goods to crash, which impacted the entire economy.
Further, players with large stashes of gold are currently converting all their in-game wealth into Battle.net balance right now, which is likely pushing prices up. Some of these players have lots of gold income from expansive auction-house rackets, and these players may keep buying tokens … but many of them are just liquidating the stashes they earned from their Draenor garrisons.
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5% was admittedly an exaggeration, just felt that low. I'd say it was probably closer to the 30-40% range. It was Artifacts of the Blacksilt, spent a good 10-15 minutes killing Blacksilt Seers to get two damn idols to drop. A quest that had me killing Elder Brown Bears for bear flanks also took quite a while, though that was less due to drop rate and more due to how spread out they were.
Gold-making blog Just My Two Copper suggests that enchanting will be quite the money making profession during the initial phase of Patch 5.3. This is because with players racking up new shield heirloom items and new PvP weapons and cloaks, and the tendency of PvP fans to max out every potential stat in their gear to win their matches, they will spend a pretty penny on Enchanting boosts. Just My Two Copper expects direct enchanting fees as well as the costs of Enchanting materials to rise during the start of the patch.