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The WoW token is very simple: You pay Blizzard $20 for a token, and then you can sell the token on the in-game auction house. A player with gold can buy a token and redeem it for a month of WoW subscription time or for $15 of Battle.net balance, which is like a gift card credit that can be redeemed in WoW or other Blizzard games such as Hearthstone and Overwatch. You get their gold; they get your cash, or at least most of it.
The reason for this is simple: Most players don’t need a lot of gold or care very much about it. An active player might earn an income of a few thousand gold per week from sending followers on missions and doing World Quests that award gold. They might then spend most of that money at the auction house buying things like flasks and stat-buffing food to do raids and Mythic+ dungeons. Gold just isn’t a big deal for them.
Though related, this is no longer true. You can now purchase a lvl 90 character boost. Some power levelers have hoped for a day when you could use real money to buy individual items in-game, some times called "micro-transactions." At a Game Developers Conference 2008, Rob Pardo gave a strong indication, Blizzard would not ever go this route with World of Warcraft.
Something to keep in mind as well is that this will make enchanting materials more valuable, since it is likely most players will now simply scrap their boe greens instead of getting them disenchanted. Also redundant dungeon/raid gear can be scrapped rather than traded to the (guild) enchanter in the run. Less stuff gets disenchanted, meaning there will be less ecnhanting materials, meaning their value will rise. All the more reason to DE rather than scrap as an ecnhanter.