This option is better to use at level 40+. Higher level you are is better, more money you make then. All you do is farming dungeons or specific bosses. Here you kill a few birds with one stone: you get lots of experience (make sure you have all quests in your quest log, always ask your teammates to share) if you are still leveling; improve your current gear; and loads of loot (clothes, recipes, even crappy grey items selling for a lot to a vendor). If you are in a group, think about your groupmates if they need an item or not, don’t roll need on everything.
The primary goal of Conflict and Strife is to provide an interesting choice in PvP by allowing access to an extra PvP Talent. It’s not necessarily going to be a strong option for PvE. The acquisition of this Essence is via PvP, and is totally optional for PvE-focused players. While there may be interesting PvE uses for some of the choices, it is not expected to be a strong competitor on usual PvE criteria (like total throughput) on every spec.