The value of World of Warcraft gold has plunged relative to the value of real money in the past two years, but a series of events in the game have kept that fact from impacting the economy for players who don’t spend money on gold. That could be changing, however, and you might see some shocking prices in the auction house over the next several months if you’re playing Battle for Azeroth.
In 2015, Blizzard started letting players buy gold from each other using WoW Tokens, to try to control the process and mitigate damage. “Time is money, friend — but sometimes one is harder to come by than the other,” Blizzard says on the official page. “Now World of Warcraft players can use the WoW Token in exchange for game time or Battle.net Balance!”
“We are seeing the same sort of discrepancies that folks in this thread and others have pointed out,” said Hazzikostas. “But we still have yet to pinpoint the exact aspect of scaling that we failed to account for. We want to understand why the numbers are off and fix the underlying cause: Were stats on gear reduced too much? Some aspect of creature armor or other combat calculations? Are our baseline values accurate, but the shape of the scaling curve wrong such that it’s particularly far off the mark in the 60-80 range?
To give you some perspective I leveled both a LF Ret Paladin and BE Rogue (so one started from level 20 and the other from level 1). I focused on getting the achievements I was missing for the Loremaster, so not the most efficient route by any means. I was using full enchanted heirlooms (minus the ring) and the WoW-Pro addon though, as well as having War Mode turned on all the way.
Gold sellers would steal players’ account information using keylogging malware and phishing scams, so they could strip characters and harvest everything of value. They used stolen accounts and the accounts of players who had paid for “power leveling” services to “bot” for resources, using automated cheat programs to harvest resources that they could quickly liquidate on the in-game auction house. This caused the price for traded goods to crash, which impacted the entire economy.
As always, I will monitor and update this guide as new information comes in. If I've gotten anything glaringly and completely wrong, just tell me with as much data as possible. The idea is to find the fastest possible leveling method, NOT to argue about how good or bad individuals are. If you have hard data, post it! If you have an idea, let the thread know so we can test it!

The WoW Token allows players to exchange real money for gold in a secure and sanctioned way—together with the ongoing efforts of our developers, support staff, and anti-hack teams to stop the exploits these companies use and help players who have become victims of their operations, we hope the Token can help make World of Warcraft a safer and more enjoyable game for all of our players.
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